What is business matchmaking software?

Just like travel sites will personalize services based on your browsing and purchase history, business matchmaking software uses a unique algorithm to match the right buyers with the right suppliers. Highly intelligent, the algorithm needs to analyze and sort through a wealth of different data to cherrypick the perfect matches between buyer and supplier. There are many different parameters it uses to do this. Based on how the matchmaker planner decides they want to match businesses, a well-built matchmaker should be able to find matches by business category, product, service, diversity codes, keywords and more, helping attendees find the best most targeted matches that could lead do potential business opportunities.